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PraNaturals, as nature intended
BACKGROUND: Just Beauty, the on-line beauty platform, saw that organic, natural, pure and ethically-sourced products were gaining traction and wanted a piece of the action.
BRIEF: Create the brand mark for a range of organic, natural, pure and ethically sourced beauty products, ‘as nature intended.’
CREATIVE SOLUTION: Simplicity and purity were key in creating a memorable shorthand for the brand to stand out on-shelf and on-line. We created the leaf / heart / drop icon that summed up the brief in 1 memorable mark.
RESULTS: PraNaturals went from an initial range of 4 products to now over 25 in 6 months
DISCIPLINES: Brand Design (Packaging done in-house)