Lyle & Scott, powerful brand styling for 15-50 year olds

BACKGROUND: Lyle & Scott were on the cusp of reaching out to a wider global audience. The brand had a strong heritage and great products, but its marketing had been produced on an ‘as and when needed’ basis, resulting in an incoherent brand with an inconsistent tone of voice.

BRIEF: Pull the brand concept together and create a unified structure across all communications.

CREATIVE SOLUTION: Strong, confident copy, typography, graphics, copy and image styling.

RESULTS: Developing a new respect for the design process within the Lyle & Scott team and elevating the brand’s positioning to be in-line with the quality of their products.

DISCIPLINES: Brand Design (Graphic + Typographic use), Brand Architecture, Sub-Brands, Brand Guidelines, Gift Boxes / Cards, Ads / Posters on/offline, Art Direction.

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