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Lulu Dharma, one of Oprah’s ‘Favorite Things'
BACKGROUND: Moving from jewellery to bags and accessories, Lulu Dharma wanted to transition to the more sophisticated vibe of a lifestyle brand that expressed the founders’ spiritual and ethical values.
BRIEF: Create a sophisticated identity that expressed the company’s spiritual and ethical stance that could easily be applied to their products.
CREATIVE SOLUTION: Updating and bringing a new level of sophistication with the lettering. Looping the ‘L’ into the moon of the ‘D’ of Lulu Dharma to create a distinguished element that acts as a brand shorthand that could be replicated both large and small and embossed out of vegan leather or metal buckles.
RESULTS: Lulu Dharma introduced new products under the brand refresh we created for them, extending their customer base from 5,000 to over 30,000. This included being listed as one of “Oprah’s Favourite Things’
DISCIPLINES: Logo, Packaging, Brand Guidelines