HIthpunk, the Brew Dog of condiments

BACKGROUND: I worked alongside Richard to first develop Entube; the pre-cursor to Hlthpunk, a kitchen ingredients brand. We then developed the Hlthpunk brand from scratch.

We want people to enjoy... HEALTHY, INSANELY TASTY, PLANET-FRIENDLY FOOD, WITH A DIFFERENCE. In the same way we did when we were growing up. This is food we're passionate about and truly believe in.

BRIEF: Create a brand that is bigger than any condiment. One that celebrates art, culture and the planet.

CREATIVE SOLUTION: Being true to our love of art and culture, we created a handcrafted font and unique illustration style that set us apart from the competition. We like to say #EatWHatUBelieve.

RESULTS: Where to start? 5 Indigo design awards, and 1 year later Hlthpunk is stocked in numerous gorgeous stores around the world. Wholefoods (USA, UK), Selfridges (UK), Harvey Nichols (UK), Bon Marché (FR), KaDaWe (DE), The Westin Josun (SK), Hyundai (SK), AlJereez (ME)… and generated a lot of social chatter from the likes of Steph Shepherd (1.6m), Jessica Alba (1.8m), Milano Alyssa (2.9m), Vashtie Kola (0.4m); just some of the celebrities talking about us. We’ve been called ‘the Brew Dog of condiments.’

DISCIPLINES: Branding, Packaging, Naming, Image Styling and everything else in-between.