Fall in love with your brand. Easy and effective brand and packaging design for ambitious SME’s
Brandignition offers Big Agency quality design at a fraction of the cost. Stripping out the unnecessary extras we create relevant, impactful and memorable brand work that fits your business and its budget.
With Big Agencies, smaller accounts don’t get the attention they deserve. That’s why we only collaborate with a handful of clients at any one time, so you always get our A-team working on your project.
“I’m an SME and I want to create / evolve my brand logo”
“I’m an SME and I want to create / evolve my packaging”
Who you are
You’re a new or fast-growing SME that wants to expand. Your budget is entrepreneurial (i.e. constrained) and you need good value as well as high quality support. You’re poised to launch (or update) your brand and want to communicate a clear call to action through precise design work. You may have a clear direction in mind, you may not: we are here to help condense the process into an on-point concept, within a timescale that will feel dynamic and efficient.
What is a successful
SME
brand identity ?
• Talks to the right audience.
• Fits your brand’s personality / values.
• Has a concept behind it that can be expanded upon.
• Is engaging and memorable (a brand people want to talk about and share).
• Is simple and practical to use.
Who we are
When you choose Brandignition you gain access to a tight network of creative specialists dedicated to making your brand look the best it can be. Our team have all worked within top branding agencies, serving clients of all shapes and sizes, from global entities to the small and local, across a diverse range of industry sectors.
We have expertise in corporate branding, packaging design and all elements of brand delivery required by any successful business. However, we pride ourselves, primarily, on having the depth of experience to really understand how to create a brand that feels right for you and and establish solid foundations to build a successful business on moving forward.
Why choose Brandignition?
You want to be proud of how your brand looks: your brand is your face. It reflects both who you are and who you want to be. Defining the essence of your brand creates an emotional engagement between you and your customers. Strong brand concepts that fit your company and product offering are at the heart of what we do. We know that getting this right is fundamental to creating a memorable and relevant brand impact from which all your communications can flow. We know how to create and enable truly engaging brands.
Where relevant, we will also give you guidelines to aid your brand journey and ensure consistency across all your platforms, to ensure that your brand world is seamless and complete.
Our Creative Directors
Laurence + Richard Lassalle has over 20 years’ experience creating and nurturing brands.
Laurence believes it’s possible to express what you do and how you do it through the simplicity and power of a well-designed logo and/or packaging that can set the tone for and inspire the world in which your brand lives.
He was Creative Director at Springpoint (part of Interpublic Group/Futurebrand) and has worked with some of London’s top design agencies as a Senior Consultant, in-house with specific clients (Brand Director for Colibri.inc), and as Brand Director of award-winning SME start up (Hlthpunk). Laurence has a broad and grounded approach to the role of brand concept and design.
Richard thrives in exploring chaos, finding sparkles of genius, ideas and concepts and re-thinking them to fit within the parameters of modern expectations.
Over the last 25 years, he has delivered multiple award winning brand campaigns for a myriad of companies and musical artists, executed work in all disciplines of 2- and 3-dimensional design, and been creative director for several start-ups in the food and beverage space, including being the Founder + Director of his own award-winning SME start up (Hlthpunk).
Richard's accolades include Indigo golds, British Arrows, D&DA, ADG, CLIO, and multiple Music video awards for artists including: Kayne West, Beyoncé, Robbie Williams, U2 and Eminem.
An experienced team leader with a comprehensive understanding of popular culture, market trends, business insights, sales and distribution channels, and all aspects of marketing and media deliverables.
For an free consultation about your current challenges or for more information contact: laurence@brandignition.co
